$SBALL
A full-stack creative project — we designed the mascot universe, illustrated every character, meme, and scene, then built and launched the complete $SBALL website from scratch.
Snowball Coin is a Solana-based meme coin rooted in the lore of George Orwell's Animal Farm — symbolising rebellion, decentralisation, and the fight against centralised control. Ryder Creative Lab handled everything: the character universe, all illustration work, and the complete web experience.
This project brought both Ryder studios together for the first time — Art Studio leading the visual world-building, Product Studio architecting and building the web platform.
Concept art, character design, mascot expressions, meme illustrations, and the full $SBALL visual identity — every piece of artwork on the site and in the community was produced in-house.
Full website design and development — responsive layout, meme generator tool, tokenomics visualisation, light/dark mode, auto-playing meme carousel, and the "How to Buy" onboarding flow.
The site ships with two full colour themes, an animated mascot hero, a built-in meme generator, tokenomics visualisation, and a smooth "How to Buy" guide — all designed to convert visitors into community members.
Rather than a simple colour flip, both themes were designed independently — the warm tan palette for the light version channels the Animal Farm aesthetic, while the dark mode brings a sleeker Web3 energy. Every component was tested across both.
The built-in meme generator lets the community add custom top and bottom text to the full illustration library and download the result instantly. It turns passive visitors into active content creators — key for any meme coin community.
The tokenomics page lays out the full supply, symbol, tax structure, LP burn status, and distribution breakdown alongside an interactive pie chart. Clear data presentation builds confidence with potential investors and community members.
Every piece in the $SBALL ecosystem was created in-house — from the original mascot design through to memes, narrative scenes, NFT-ready character art, and the meme generator image library.
Ready to build? //
Art Studio + Product Studio. One roof. One brief.